In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
- Available now
- New eBook additions
- New kids additions
- New teen additions
- Lonely Planet Travel Guides - Always Available
- Most popular
- Try something different
- Always Available eBooks - Classics
- New Fiction eBooks
- New Nonfiction eBooks
- See all
- Available now
- New audiobook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- New Fiction Audiobooks
- New Nonfiction Audiobooks
- See all
- News and Politics
- Celebrity Magazines
- Hobbies & Crafting
- Home & Garden
- Let's Get Cooking!
- Kids & Teens Magazines
- Revistas en español (Spanish Language Magazines)
- All Magazines
- See all